Why your lack of soft skills is killing your business

Uncategorized Apr 05, 2022

Soft skills — or a lack thereof — will determine the success or failure of your business. Yes, technical skills remain critical. A physician must be able to diagnose and treat diseases. A  grain merchandiser must understand how to buy and sell grain. Additionally, service technicians must be capable of changing the oil on a tractor.

As it stands today, your industry has many qualified, knowledgeable professionals. Soft skills are what set you apart from the competition. Consider a physician who is highly skilled but has no bedside manner. Do you believe he will retain many patients for an extended period? Most likely not.

In essence, hard skills are the entry fee into the game. Soft skills are essential to success. It's for a business to succeed with employees incapable of navigating interpersonal situations. Most companies know this, so 77% agree that soft skills are just as critical as hard skills when evaluating an employee's strengths.

Many typical business problems can be solved—or at the very least alleviated—by developing soft skills. Do you have an employee who has a negative attitude? Instill in them a growth mindset in their approach to work. Have an employee who is perpetually late with their projects? Teach them effective time management techniques.

If you provide soft skills training to your employees, you will see a return on investment in increased client retention, employee satisfaction, and productivity. Why? Simply put, you'll be arming them with strategies for dealing with virtually any interpersonal situation.

Here at Fresh Talent, we offer a comprehensive library of proven soft skills workshops that have assisted businesses just like yours in growing. John Deere, Allstate, CHS, New Holland, and various small businesses are just a few of our clients.

Additionally, our soft skills training programs are effective. Take our word for it and read what some of our previous clients have to say.

Here are five critical soft skills and their impact on your bottom line:

  1. Accountability: Employees should take ownership of their work from start to finish and be aware of their work and effort's impact on the team. Additionally, if they make a mistake, they should admit it. Employees who are held accountable for how their work contributes to—or hinders—the team's progress toward goals will develop a greater sense of self-awareness.

  2. Management of time: Prioritizing projects according to their importance. Distractions (like your phone). Establishing deadlines. Employees proficient in these time management strategies contribute significantly more to your bottom line. We demonstrate time management techniques and how to apply them to real-world situations.

  3. Decision-making and problem-solving: This one is self-evident. Equipping your employees with problem-solving strategies enables you to address client concerns more quickly and effectively. Our videos demonstrate how to evaluate problems and develop solutions in real-world situations.

  4. Emotional IQ: Effective listening and an understanding of how you come across to others are critical components of customer service. Our soft skills training videos include practical strategies for recognizing and responding to others' emotions.

  5. Self-motivation and attitude: Unmotivated Employees are a drain on any organization. The majority of employees who fail do so due to attitude or motivational issues. We teach your employees how to approach their work with a growth mindset—even when a task is difficult, it presents an opportunity for growth.


Soft skills are critical to growing your business. Provide your organization with the resources it requires to succeed. Click HERE to schedule your next soft-skill workshop. You'll be glad you did! 


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